A few years ago, the fashion was to wear make-up as bright and shiny as possible. Thick, black eyebrows and blue eye shadow used to be the “look.” Then the trend was for more subtle make-up with a toned-down look using bronzes and browns and blue eye shadow was definitely a no-no. These days, the ideal make-up is the one that no one can see. A more natural look is being touted as the new craze.
The foundation needs to be as light as possible, and to let some of your freckles show. Every part of your make-up should be as light as possible. This means no black or dark brown eyeliners, no black eyebrows, no white concealer, and no high color eye shadow. Instead of using a dark, shiny blush you should use a pink, natural blush just on the apple of your cheeks. To get a dewy finish, you can use an illuminator on your cheeks, chin and the tip of your nose.
Fake eyelashes are not an option anymore, so you have to find mascara that will emphasize your eyes but not overly darken them. You can still wear eye shadow as long as you use matte colors and you keep it as light as possible. In the evenings, you can add brown eyeliner but just enough to give you that sophisticated look.
Red lips are not in fashion. Since liquid lipstick is very popular, you can use one in a nude color and contour your lips with a nude lip liner. Leaving your lips natural is even better, but make sure that you moisturize properly.
In general, less is more. Choose neutral colors and don’t try to change the features of your face with make-up tricks. Natural beauty is the one that matters this season.